LOOKBOOK SS24

GOING FRENCH

Our Spring Summer Collection, Going French, revisits Ron Dorff's origins combiningSwedish design and functionality with French style and elegance. This season weunpack our bags in the heart of the Luberon region in the south of France, inspired byits easy-living ethos and palette of summery colours. The collection is made up of three themes launched throughout the season.

BLEU, BLANC, ROUGE

The season opens with this iconic French theme, with a nod to the graphic language inherited from the world of sports. Iconic Ron Dorff styles are revisited with lines and stripes across the Underwear and Sportswear Collections. This sport-chic spirit remains close to the brand's DNA, with fabric upgrades such as cotton-silk and cotton-cashmere in lightweight, breathable knits.

LUBERON GETAWAY

Celebrating the lush Luberon region in the south of France with a colour palette extending across subtle variations of green, khaki, beige, and a hint of deep purple. The clothes are casual with shorts and pants to be effortlessly worn in the city and in the countryside. The swimwear range offers vibrant graphics and colourways for the first time. Our retro inspired terry cloth range offers a final touch of vintage chic to these holiday looks.

HOT SUMMER

Our final theme comprises neon colours for a high-octane summer beach escape. The new board short shape completes our swimwear offer, bringing a sporty touch to the classic Ron Dorff offer.